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MMCA announced two creator teams : The Duck Among Us and After New Order... for the PROJECT HASHTAG 2021. Held for the second time, in partnership with Hyundai Motor, it engages in interdisciplinary collaboration with artists, writers, producers, and researchers from diverse fields. This five-year project will select two teams annually as the recipients of support.

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This year, the applicants have proposed project plans that well express the identity of the MZ generation who are living within the boundary between virtual and reality. They have managed to directly connect somatesthesia with game contents, present alternative ways of using NFT that has been garnering attention as a case of convergence between digital asset and arts, and have extended practical and realistic concerns to online exhibitions, publications, and even virtual real assets.

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The Duck Among Us(Shin Hee-jung, Lee Ga-Young, Son Jung-Ah, Jeong Man-Keun, Shin Dong-Hyu) expresses "the contemporary human body metaphorically through yellow-colored pixel duck goods which are easily consumed and then discarded."

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After New Order...(Yoon Choong-geun, Ki Ye-rim, Nam Seon-mi, Lee So-hyeon, Lee Jisu) presents "7 projects to remind ourselves of the founding qualities of the web, which are openness, sharing and participating, when it first emerged by aknowledging the nature of the era during which real social issues have led to the undermining of the ethicality and basic spirits of the web."

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The two teams of creators selected as finalists will each be provided with a grant of KRW 30 million for the creation of the new work, a three-month studio residency, as well as an opportunity to showcase their final works at MMCA seoul.

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For Further information : MMCA